Handpicked to provide emerging technology expertise on multi-functional team founded to advise Chairman and Executive Committee on strategic business initiatives. Specifically tasked with infusing enthusiasm for, and understanding of, technology and its ability to connect a new generation of consumers with core brands. Established a framework for identifying, assessing, and executing technology initiatives that fit corporate strategic directives and achieve measurable marketing goals by generating positive impact at key points in the consumer purchasing cycle. Identified emerging technologies and provided an engaging and insightful view of what's on and just over the technological horizon, assessing likely impact on business and the lives of consumers; led experimental media/technology executions that increased reach, frequency and strength of consumers' interactions with Coca-Cola brands.

• Initiated, won funding for, and executed first use of electronic ink signage at 2002 Salt Lake City Olympic Games in the press center and at Coca-Cola Company pin trading centers. Directly resulted in trial adoption of electronic ink technologies across global marketing organizations with the potential for significant cost savings and reduction in environmental impact.
• Conducted extensive marketing work on brand health, connection opportunities for teens, and development of innovative marketing strategies as part of full brand planning process. Conceptual work created the foundation for currently running "Real" campaign.
• Researched and evaluated technologies and new media channels for potential adoption, such as: CRM, RFID, large scale interactive outdoor installations, atmospheric advertising, MVNO, next generation television, web site visitor tracking and analysis, gaming (console, PC, wireless), etc. Approximate 90% success rate in adoption of proposed new initiatives.
• Selected to consult on strategic initiatives with partners such as Yahoo!, McDonalds, Hasbro and the Yellowstone Park Foundation.

• Built and led team of evangelists and developers driving global technology strategy and speaking as voices of current and future technology for RealNetworks and its partners. Primary messengers and trainers for systems technology used by over 85% of Internet broadcasters, with installed RealPlayer base of 170 Million+ worldwide in a highly competitive business environment competing against free product from Microsoft.
• Developed and executed technology World Tours (developing presentations of latest RN technology and taking them on the road to local markets for customer/partner events) with global offices and resellers to drive market share and revenue. 2001 tour included North America, Central and South America, East Asia, and Western Europe.
• Directed content, branding, and development of web properties that communicate technical information to developer community. http://www.realnetworks.com/devzone

• Created and delivered hundreds of educational and entertaining presentations to customers, partners, and investors resulting in accelerated sales and competitive victories, customer relationship building/retention, and developer education. Presentations merged technical data gathered from development groups with marketing messages, demos, case studies and business analysis.

• Drove technical innovation within top 25 media accounts including: CNN, Disney, Warner Brothers, Star TV, Sony, Viacom, New York Times, Weather Channel, ESPN, ABC, NBC, Lucasfilm, etc. Specific initiatives included Sundance Online Film Festival for Viacom, Phantom Menace teaser trailer for Lucasfilm, and private, never-before attempted broadcast technology tests for ABC Sports.

• Created Natural Language (NL) brand identity program including logo, technical usage requirements and logo usage guidelines; conducted international trademark searches and diversity studies.
• Conducted formal Microsoft review of logo usage guidelines.
• Successfully lobbied Encarta and Word teams to display NL logo on their packaging and print materials.
• Led team communications strategy using new technologies such as Web chats, Internet conferencing and streaming audio/video. Developed an innovative Excel-based tracking mechanism to manage project development status.

• Led development on Customizable Starter Sites for Site Server. Managed research project on web user/development platforms, budgets and internet/intranet trend in the US market to author specifications. Planned, architected, scripted and developed sites from specification; managed design team; programmed Microsoft Agent.
• Web development and site maintenance using HTML and Active Server Pages for www.backoffice.com., Normandy servers: Internet News Server (INS), Address Book Server (ABS), Content Replication Service (CRS).

• Guided design team that developed CompuServe web migration community project for VP project feasibility demo. Won project approval and budget/staff for development. ActiveX evangelist, managed migration to Microsoft Web technologies (IIS and VBScript), and several high-profile internal web sites for Internet Engineering Group.

• Planned, managed, and executed guerilla media and promotional blitz (with minimal budget) using Ohio State University Newspaper, students, radio, local events (Columbus Marathon, OSU Football), restaurants, clubs and lots of footwork! Resulted in 100% increase in site traffic and eventual sale to Net Equity. Coded and designed all client web sites.

• Authored and edited corporate business plan, RFPs, product documentation and testimonials. Worked with clients such as Bloomberg Financial Services, Greater Cleveland RTA, State University of New York at Albany (SUNY).