Heading into still and video shoots for a new campaign I’m launching at work soon so yesterday was spent with my agency looking at casting for the ads. Too much fun. One piece of the creative involves a kind of ‘every day’ guy in a competitive athletic situation so we got to spend time looking at audition videos and discussing how the actors would look in a singlet. Hopefully this weekend I’ll get to tag along on the “prop” shopping to help pick out some tri suits. Another execution is a scene of a guy walking a very energetic dog so we also got to go over cast options for the dog - “this dog is big but seems slow and powerful - that one is too friendly - that one has too much hair. Too funny how important the tiny details are to ’saying’ what you want to say in an ad. We shoot next week (weather permitting) so I’m looking forward to my “client” director’s chair and the requisite latte!
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