A launch I had nothing to do with (but SO cool). Quote from the release "Beginning Aug. 28, Mountain Dew, Pepsi's intense citrus soft drink, and Xbox® will select a winner of an Xbox 360 console every 10 minutes, 24 hours a day, seven days a week, for nine weeks straight in the "Every 10 Minutes" promotion."
It's a traditional under the cap game where players will enter codes they get from bottle caps at every10minutes.com.
Every 10 minutes, what is that, like 9,000? Whoa. J Allard is SUCH a rock star.
Funny - I called the XBox marketing team when I was still at Coke because I wanted to do something with them around gaming in the _worst way_ something like a gamers olympics where we'd take over Javits for 3 days of 'round the clock, game play with champions crowned. Qualifying rounds would be local - held in school gyms and the NYC event would be the play-offs. Anyway, the XBox team told me to go away - that they're partnered with Pepsi. I can see why. This is a killer program and with XBox Live they don't need to do an in-person event.
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